Episode 2

RE -Steve Noss

In this episode we speak to a firm of 170 year old accountants - but don’t turn off its not what you think.

Today’s special guest is Steve Noss head of Creative (although Tim keeps calling him Creative Director - sorry Steve) at Cooper Parry on the relationship between ‘band and culture’ 

Tim starts by saying he’s a fan of the brand and Cooper Parry is a company he has used in many workshops and talks when talking about differentiation, distinctiveness and positioning but since attending CP’s ‘culture carnival’ he has become a real brand advocate.

We unpack that more in this episode including covering.

  • How Cooper Parry design there culture 
  • How culture is not just a vision and you have to make it real
  • How the CP values are made real through the behaviours of the team

We also bring up the experience equation as coined by Adam Ferrier of Thinkerbell of BX B4 EX B4 CX or brand experience, before employee experience before customer experience which Steve Noss had his own alternative of …

  • How we look 
  • How we sound
  • How we roll

Steve Noss went on to say about the importance of language in brand and culture of Cooper Parry and when asked by our own Steve ‘ What is the piece of creative your most proud of ‘ the reply was ‘our internal comms’ an answer that blew both of us away and proved the point of language and culture being inextricably linked.

 If your still unconvinced to listen to this episode I shall leave you with the creative brief Steve Noss behind his work at Cooper Parry “Make sure we come across cool as f**k”

The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.

About the Podcast

Show artwork for REMarkable!
REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
Profile picture for Steven Rick

Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!