Episode 8

RE - Responsibility

Welcome to The RE of Marketing Podcast, a podcast where we Re-Think, Re-Play, Remark on all good things to do with branding and marketing. We are your hosts Tim Elliot and Steven Rick

In this episode we talk about responsibility and what we and brands are actually responsible for!

Every company is responsible for their customer’s experience and their brand’s experience. Companies are also responsible for social causes.

Key points:

  1. Research and Innovation continues to evolve. A pasta straw is better than plastic but a paper straw is better than pasta. The important part here is not which one is better but the main focus should be the intent. If a company intends to take the steps to a better future and do good then we can be sure that it will eventually choose the best product in the long run. Bad Intent is easy to spot by customers.
  2. A business can start without a purpose. Purpose becomes important when the business is powerful enough to make significant changes to the lives of many people.
  3. Tell the story to your customers through customer experiences, how you position your brand and your processes. This aura is transmitted through motivated employees who are on the same mission as you.
  4. Companies some times make huge promises and then they underdeliver
  5. Companies can lead by example start. Mahatma Gandhi always believed that if I can’t do something myself then I can’t tell the world to do it. So start with your employees first they will teach more people and a pyramid effect will follow.



01:00 - Intro

02:00 - Responsible about what?

06:00 - Sustainability

07:30 - Good intention shows.

12:30 - Purpose

17:00 - Communication is the key

20:30 - The Thumbs up flattery

24:00 - Who needs to hear your story first?

30:00 - How do you deliver value?

35:00 - Pyramid Scheme for improving the world

39:00 - Good and bad brands

Michelin and Vans

Microsoft AI

Adidas - Recycling Plastics - Parle collection 

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!