Episode 7

RE - Research

Welcome to The RE of Marketing Podcast, a podcast where we Re-Think, Re-Play, Remark on all good things to do with branding and marketing. With Tim Elliot and Steven Rick

In this episode, we are rethinking the word research and we did our research to understand how not doing research in marketing can lead to failed campaigns and disasters. We talk about how to do proper research so that we don’t just go into analysis paralysis mode but do actual research that can give us meaningful results

Key points :

  1. Research and marketing - hand in hand just like designing and R&D. It is important to use the right techniques to market and research to help.
  2. Applying ideas and failing can also be a part of research. Some firms build up their plans for 60-90 days and then test but testing them while building can help to yield a better product.
  3. Doing the right research of marketing can help you give a lot of information about your customer, how you can sell more, what kind of people to sell to.
  4. Questioning continuously can create problems too, it can lead to analysis paralysis that can lead to a spiral of other irrelevant questions that can make the campaign more complex. Questions should be asked but in a controlled loop.
  5. Many people don’t do any research at all they go with "experience" and when the times can be uncertain it can create uncertain results.
  6. Having a number of clients and analysing them can help to nail the marketing research.


Quote :


"Effective marketing starts back Stage".


Time Stamps:

01:00- Introduction

02:15 - Redefining Research

05:00 -Understanding research

09:00 - Marketing and Product development

13:15 - How research should work. 

15:39 - Inside Out Research

19:00- Studying your cx Patterns as Research

20:30 - Head Of Future

23:00 - Diagnosis and research

28:00 - The hype Cycle

35:00 - Marketing is the Top

38:00 - Why should we do research?

40:00- Examples of good Research companies

Relevant Links:

https://timelliott.me/ - Tim Elliot - case studies

Service design blueprint - https://www.nngroup.com/articles/service-blueprints-definition/

The Gartner Research - Hype Cycle -https://www.gartner.com/en/research/methodologies/gartner-hype-cycle

A More Beautiful Question - By Warren Berger

Youtube Link - The effective awards -Mark Ritson on the effectiveness of Tide's 2018 Super Bowl ad

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!