Episode 6

RE- Paul Ince

This podcast is in your ears right now because of today's guest fabulous team at LikeMind Media  who edit our rambling words into something we can call a podcast.

Both Tim and Steve know Paul Ince and have worked with him and his team in real life so now Paul is a great marketer, boss, speaker, host and podcaster … you'll enjoy this episode if you're in the agency world.

We ask and Paul answers the following questions:

  • What is the state of the agency world today in terms of being generalist or specialist?
  • Do you agree with the 'talk' about niching is the best strategy for agencies?
  • Do you see a gap or chasm opening between agencies who just do marketing activity for money and those who are impact driven and focus on long term goals, creativity and outcomes?
  • How do you as an agency owner stay up to date or out in front of topics like BLM?
  • What is the impact of BLM, climate and the whole social and economic issues on the agency world? 

  • Do we as marketers have a responsibility to educate our clients of social issues and even challenge their actions or decisions that don't align with social good ? 

  • What goes into making a good brief ?

Watch out for Paul's closing statement it's a doozy (1hr 3m)

Here's all those links you need 👇

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

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Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!