Episode 1

RE - Michael Owen

If you’ve listened to any of season one of this podcast you would have heard us refer to Michael Owen & his work before so it made perfect sense for us to have Michael Owen as our first ever guest on The RE of Marketing Podcast.. . and by the way he is f**king brilliant!

What are you for? 

It’s a big question. That question started Tim’s fandom of Michael off. 

Michael started as a furniture designer, travelled through the world of universities and enterprise organisations, into running agencies before we meet him today as founder of 3 brilliant brands.

The main theme of this conversation was ‘purpose’ and focussed on one of Michaels brands specifically ‘Always Wear Red’ where he makes the best hand knits in the world that encourage you to do nothing.

Purpose is the perfect topic to accompany the Always Wear Red Story as Michael tells us about the ideas and actions that go into growing this awesome brand.

We won’t share any more because ‘spoilers’ but here are some tweetables.

  • Paynter Jackets are masters of detailed storytelling that makes us care.
  • Be selective from who you learn from.
  • If purpose appears in the operational bit of the business plan and not the marketing bit you’ve got it right.
  • I want to do things that matter knowing that it won’t matter to everyone and that’s OK.
  • We look after the things we have one of. - If you had only one of a thing how would you behave differently?
  • I still love Apple but I don’t think they love me anymore - 50odd
  • Why don’t you stop making money and do something beautiful instead.
  • Brands need to create a reason to choose them not just to buy from them.
  • Comparison and judgement kill creativity
  • A much better question to ask than ‘Why is it so expensive?’ is why is it so cheap?

The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
Profile picture for Steven Rick

Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!