Episode 1

RE - Marketing

Hi, we are Steven Rick and Tim Elliott and welcome to the first Episode of the RE podcast.

A podcast where we rethink, replay and remark on all good things to do with branding and marketing. We created this podcast for people to rethink about the marketing and i'ts identity problem in businesses.

Marketers have broken marketing when they went on to increase the bar! They changed the definition beyond recognition in the name of progress and they lost it on the way.

In this episode, we try to define what marketing actually is and try to understand the good and the bad instances of marketing to learn and improve on it.

The major misconceptions about marketing are

1.That it should be there only when the companies are big or at a certain revenue level and number 2, the marketing team is a siloed department, like HR, only called upon when asked.

Key points:

  1. Start from inside within your company so that the employees give the customers the customer treatment that you want them to have.
  2. Should companies allow the marketing department to set the price of the product?
  3. Marketing should be more than just communication.
  4. The people in your organisation need to know why they are delivering and what they are delivering any then they will be able to.
  5. Good marketing involves all the departments of the organisation.
  6. No one is going to buy just because something came on TV. Just because you came on tv and reached a lot of people doesn’t mean the marketing campaign is good. The conversions matter.
  7. Start with Why! Always explain why you are doing it and then how you are planning to achieve it.
  8. In marketing, there should be the ability to pivot easily in bad times and that requires a long term view of planning and not just 1 week plan.

 

Timestamps:

01:12 - What is marketing?

03:45 - Defining marketing

06:00 - Inside out approach

08:55 - PPP combination

11:45 - The messages to your customers.

12:45 - Frustrated marketing

15:30 - MSE marketing

18:45 - Mark Rittson marketing plan

19:45 - Splitting marketing teams

1.    Engagement team

2.    Future thinkers

3.    Reactive

23:30 - Connecting the dots

27:55 - The best strategy ever

34:10 - marketing is internal

36:35 - SEO

38:10 - The best of marketing

42:00 - Micheal Owen - 50odd

47:00 - The worst of marketing

Relevant Links

Contact @stevenrickuk and @Timelliottuk on twitter

About the Podcast

Show artwork for REMarkable!
REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

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Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!