Episode 2

RE - Invention

Welcome to the RE of Marketing Podcast with your hosts Steven Rick and Tim Elliott. A podcast where we rethink, replay and remark on all good things to do with marketing. We created this podcast for people to rethink about their marketing and the identity problem marketing has in businesses.

In this episode, we talk about reinvention and how disruptions and innovations are part of reinventing. We discuss methods that companies can follow to help keep themselves buoyant in times of crisis and how they should become someone leading their industry by focusing on innovation.

With COVID-19 causing a major disruption to everything in the world reinvention of the most basics of human interactions systems was required to help businesses work.

2 Types of people emerged:

  • The group who want to go into a bunker and wait it out for the pandemic to end whilst letting others solve the problems
  • The second group are people who wanted to take charge, reinvent things so that they can still continue doing things that their businesses needed to run.



Amazon reinvents all the time, they find out the products they sell the most and develop an equivalent product to make more money and they did that by just focusing on the customer.

Amazon has been able to create a system where their innovation is just part of everyday life and are able to create for the mass market. We always need to find the next big things like Facebook shops which is another reinvention to the process of the Facebook market place.

Important Points:

  • One of the most exciting things a company can do is to allow a ‘start-up’ mentality.
  • Innovation is utlising the status quo and improving on things. Disruption challenging the status quo and solving a problem in a way that hasn’t been thought of before. Covid was a disruption to business, and an innovation needs to be made to go around it.
  • Technology is also part of human behaviour.
  • Removing of KPIs can help build a company and unite a team.
  • Targets are a double-edged sword - a person who can do very well will now have a limit and the person who does poorly becomes stressed
  • Macro views support achievement.
  • Not everything works, if every innovation works for you then it is not big enough.
  • Companies should allow people to innovate in their daily space. by creating a collaborative culture.
  • Do something until it stops working, but always plan to improve it .
  • Ask what’s next, what else, what if.
  • Take information from everyone in the organisation and setup a system to do so.
  • Listen and facilitate, try new things, learn to reinvent, there’s opportunity on the flip side of everything.


Time stamps:

01:00 - Unprecedented times

03:40 - 2 Types of people

07: 15 - Innovating and pivoting

12:25 - Reactive and Proactive problems

14:30 - Innovation and disruption

20:25 - 4 main categories of creative skills for a marketer

  • creativity
  • Idea generation
  • critical thinking
  • collaboration & communication

27:45 - Money or impact. Which to choose?

32:25 - Processes to enable creativity.

40:00 - Communication is good marketing

44:00 - Diffusion of innovation (bell curve)

56:30 - The infinite Game

Relevant links:

Boss accidentally turns herself into a potato on Zoom

Simon Sinek - Unprecedented Times Video

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

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Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!