Episode 5

RE - Framing

In this episode, we talk about rethinking and reframing to move ahead, to try something new and to possibly break free to become market leaders.

Using reframing of challenges to increase creativity and combat it from a different angle.

One of the simplest forms of reframing is opposites by thinking in the opposite manner and diverging from one perspective to the other perspective. Like changing the angle in a photo or a drawing to see how it looks from a completely different direction.

Reframing helps to combat stagnation in a company and also helps to innovate. Asking the most basic of questions.

R- Rethink the question

E - Engage the right people

F - Focus on the WHY

R - Rethink the question

A - Assume nothing

M - Make Lots of Bad Ideas 

E - Explore potential Solutions

Key Points:

  1. Changing a questioning the basic things and removing the basic things can give a whole new picture and understanding the problem at hand. Eg: what if a new CEO came in what would they do? Or If money was no objection how would we do it?
  2. Assumption is a fine line. You must assume certain things, but then we need to also weigh in the importance of that assumption to the decision that we are going to make.
  3. Sometimes we need a system to bring out the ideas in the people and some examples like google and AJ smart (A company that is known for using unconventional design systems that help to give a voice to everyone and also get the best results in the least time).
  4. Every time or everyone having a touchpoint with the customer is in marketing
  5. Focus on the Why, then create the process to achieve it.
  6. Marketers can benefit from having the mindset of an engineer. An engineer is a tinkerer who is never quite happy, they just want to keep improving.
  7. Rethinking business and reframing how you achieve your why can help to pivot the business especially in a time like COVID where a lot of businesses had to be reframed to change and keep afloat.

 

TimeStamps:

1:00 Why reframing

4:30 Questioning the basics

7:00 How to Reframe - Guide

13:40 Google design campus

17:00 Creating a System

21:00 Focusing on the WHY

27:00 Engineer’s mentality

32:00 Simon Sinek Application

39:00 The Hamilton Play

44:00 The Nintendo Reframe

“Marketing is searching for Right answers to the question that is always changing”

Relevant Links;

Learning and development industry.com

Aj and smart

About the Podcast

Show artwork for REMarkable!
REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
Profile picture for Steven Rick

Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!