Episode 4

RE - Focus

Focus - Welcome to the RE podcast were Steve and Tim Re-Think, Re-play and Re-mark on all good things to do with marketing.

We talk about how brands are supposed to change their focus point to still keep moving forward which is important, because many of us have a doubt about what we are in this world to do and what we actually want to do.

In this episode we also discuss the challenges we face such as do we stick to our ‘Why’ of the brand and try new methods or do we reinvent our Why? Both have good or bad consequences and especially due to this lockdown and uncertainty time.

How often should we re-do things? Is also important to ask because the changes in some industries are extremely fast and we often we need to Pivot.

It is the infinite game with an infinite mindset.

Key Points:

  • Looking for strategies
  • Three important focuses of Disney that helped them grow so much
  1. Animation
  2. Global Market etc.    
  3. Partnerships
  • Life situations change everything. The automobile industry is notorious for shifting strategies and repurposing of what they are as a business.
  • Social media companies are known to change their algorithm continuously and depending on it for a major part of the marketing might not actually be a good idea especially social media advertising.
  • Don’t fix something that does not need to be fixed.
  • Provide time to refocus and re-evaluate, so that it is not too late when you need to pivot.
  • The flipside of challenges is an opportunity and when we are able to move through them and push out of our comfort zone that’s where the company grows both internally and externally, the employees trust themselves more and the managers have an assurance that the team can handle things which improves bonding and thus better customer service.
  • Challenge helps to put ideas on the table and connect the dots.
  • Recognition is the most important thing for a brand. It can make a good image of itself in the mind of the people.


Time Stamp:

00:00:50: Intro

00:05:00 - Disney’s focus shift

00:12:30 - When should you be auditing?

00:14:30 - What you want to do vs What you should do.

00:18:00 - Should we put social media into a marketing strategy?

00:23:00 - Pareto Principle (80/20 rule)

00:30:00 - Pivoting

00:36:00 - Opportunity Capture

00:41:00 - How might we?

00:47:00 - Tip of the Spear

00:52:00 - Examples of Focus Branding

01:02:00 - Outro

Relevant Links 

Micheal Owen branding

How might we - Design thinking

About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

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Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!