Episode 6

RE - Advertising


In this episode, we talk rethinking advertising as a marketeer .

Steve & Tim believe many people look at advertising as media that is costly and quite posisbly of little return, but advertising that is a well thought out, creative, eye-catching with a clear proposition that tells a big idea can be super effective.

They discuss the advertising strategies of various brands that have really hit nail on the head, at least in terms of creating an awareness and a story in the minds of the people that they can relate to in their everyday lives. And they try and understand the thing that all these cases share in common.

Key Points:

  1. Today, social media channels are mini billboards. Utlise their potential.
  2. Create a brief for your ad. It doesn’t matter how you make it and the medium that you use to make it, the brief is important, and it should be easy to read and understand your customer.
  3. The ultimate goal of advertising should be to reach and resonate with the audience at a certain level with the least effort. To do that we need knowledge and to understand the experience i.e. know your audience.
  4. The image that your brand can portray is also dependent on how much you understand your market and your role within that market. The better you understand what you want to do and how this is helping people then the more effectively you are able to advertise and sell the idea to the people that can be your customers.
  5. The advertisement must create a need for the customer that they want to buy and learn more about the product or service and create a sense of interest in them.
  6. Sell the solution and then place the product as the tool that will help to achieve that.



01:00- Advertising on phones

03:00 - What is advertising?

07:00 - Money’s importance in Advertisement

12:00 - Great ad examples

21:00 - Making stories resonate with people

25:00 - Emotional and cultural connect

30:00 - advertising common products

35:00 - What an advert should do.

41:00 - Rules of a good advert

“Good Brands don’t give something to buy to but they give something to buy in.”

Relevant Links

Guinness Advert Link

Tango man Advert Link

Oreo blackout tweet Link

Paynter Jackets Link

Hiut Denim Link





About the Podcast

Show artwork for REMarkable!
A podcast where we have good conversations with people doing remarkable things in their life or work so that they may inspire us to do the remarkable too..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

Hi I’m Tim,

Thank you for visiting my profile, please, let me take a moment to introduce myself.

For 20 years I've worked in the creative services industry providing strategic thinking and creative services to hundreds, if not, thousand’s of businesses. From owning my own agencies to working on the client side with great organisations in CMO level roles.

For the last 5 years, I’ve evolved. From the lofty heights of the creative services industry I’ve been fortunate to re-identify as a teacher and a facilitator. Now working with leaders and organisations that don’t just want something completed on their behalf, but want to truly understand, co-create and build great brand strategies, stories and purpose-driven cultures.

My work regularly manifests through public speaking, delivering keynotes as well as workshops with leaders and their teams on how creative, purpose-driven strategies can help them create a remarkable brand.

As a facilitator my deeper strategic and discovery work I complete through my role as a design strategist for The Spill Teem®. The Spill Teem are a creative team of strategists who work with organiszations worldwide to help develop their thinking culture. You can find out more about The Spill Teem® in the experience part of my profile below.

Outside of the ‘day job’ type work I also am proud to be the host of The REMarkable Podcast, where I and my co host Steve, have long-form, free-flowing conversations with people doing remarkable things in their life or work so that their stories might inspire us to remarkable things too. You can listen and subscribe here: www.remarkablepodcast.co.uk

You may also have noticed in my headline a mention of running. I am a full-fledged member of the cult of running and if you don’t find me on zoom I'm more than likely running around the hills, trails and roads of the East Midlands. I actually host a running network group, M&E (Move & Elevate), where we mix business and running together in a mastermind group connected with nature and movement. If you want to learn more please drop me a message.

I think that’s enough about me now, so, what about you?
Profile picture for Steven Rick

Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!